Power & Utility companies need to consider their risks not just from a financial impact perspective, but reliability and safety impacts are also critical. Some companies already started using a Multi Attribute Value approach to capture all these factors in one measure. This video of our Power & Utility series focuses on this Impact measure topic. It highlights why to consider non-financial impacts and why it is important to understand the difference and interaction between Impact and Risk Events when companies define risk. Lastly it highlights when it is good and when it is challenging to measure risk in non-financial terms, such as relying on any synthetic score that is often used in the sector.